Creator Residency Program at VaynerMedia
As a creator resident at Vayner Media, I worked closely with creative directors and creative leads to produce compelling content for the social accounts of notable brands such as Cheetos, Starry, Duracell, and Fanatics Sportsbook. I found myself utilizing my photoshop skills quite often as well as using my talents in video editing to deliver the content to the clients. For a quick view at all my live content and their metrics, head to the link here
*The content in this portfolio are spec ads unless specified by a live link*
CHEETOS
Chesters Cheetos Cheesecake
Tapping in on the recipe video trends with this take on a Cheetos Cheesecake
POST COPY: The only cheesecake I’ll eat!
For the Cake:
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32 oz cream cheese
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2 cups of sugar
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3 tbsp flour
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6 large eggs
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½ cup sour cream
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4 tsp vanilla extract
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2 tsp fresh lemon juice
For the Crust:
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5 tbsp melted butter
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2 tbsp sugar
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Your favorite CHEETOS!
#cheetosrecipes #cheesecake
April Fools Prank
Swapping Cheetos Puffs for baby carrots as an April fools prank
POST COPY:
I know you’d fall for this too. Tag us if you try it #aprilfoolsday
LIVE ON INSTAGRAM AND TIKTOK:
Shopping Cart Snack Run
POV from a shopping cart as it gets filled up with Cheetos for a snack run
POST COPY:
I like the way you think
ALT COPY:
The only way you should fill your shopping cart
LIVE ON INSTAGRAM & TIKTOK:
https://www.instagram.com/reel/C5EAjoHst5M/
Love Story
Carousel post from the POV of a passenger princess. “The Other Hand”
POST COPY:
A spicy love triangle 🔥What is your go to road trip snack? #cheetospartner
ALT COPY:
He’s got his priorities in check #cheetospartner
LIVE ON INSTAGRAM & TIKTOK:
Gamified Cheetos X Wine Pairings
Short looping gamified video that shows different Cheetos and wine pairings
POST COPY:
Now go try it and be sure to share the pairing you got! #cheeseandwine #winepairings
ALT COPY:
Which pairing did you get? #cheeseandwine #winepairings
LIVE ON INSTAGRAM & TIKTOK:
Cheetos Ice Cube
Freezing Cheetos in an ice cube to spice up your cocktails
POST COPY:
Need some more spice in your cocktails? This hack will add an extra kick to any beverage
ALT COPY:
This is your sign to make some spicy cocktails
LIVE ON INSTAGRAM & TIKTOK:
Cheetos Bag X-ray
Using a green screen on the phone to mimic an “X-Ray” effect. Gamified by adding a single flamin hot to the mix to see who can find it.
POST COPY:
Were you able to find the imposter?
LIVE ON INSTAGRAM & TIKTOK:
https://www.instagram.com/p/C6MV8-eSVSL/
Email With the Other Hand
Sending an email to your boss trying to get a raise with your weak hand while the dominant hand is eating Cheetos - For 'The Other Hand' Cheetos campaign
POST COPY: LIVE ON INSTAGRAM:
Do you think he’ll get the raise? https://www.instagram.com/p/C53dNykrCs1/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
ALT COPY:
Something tells me he’s not getting a raise
Cheetos Pets - Carousel
We asked fans to send photos of their pets named after Cheetos/Chester - Carousel version
POST COPY:
Which of these furry friends would you take home?
Cheetos Pets
We asked fans to send photos of their pets named after Cheetos/Chester
POST COPY:
My friends must love Cheetos *almost* as much as I do
National Siblings Day
Looping video with a CTA to share post with siblings
POST COPY:
It’s okay to share #nationalsiblingsday
LIVE ON INSTAGRAM & TIKTOK:
National Siblings Day
Using SKU’s to represent siblings personalities and a CTA
POST COPY:
Be sure to share a bag of Cheetos with your siblings today #nationalsiblingsday
LIVE ON INSTAGRAM:
Paper Toss
Tossing a piece of paper to a friend who is leaving, telling them to get you some Cheetos.
POST COPY:
An essential part of any grocery run
ALT COPY:
Write it down so they don’t forget
LIVE ON INSTAGRAM & TIKTOK:
Are You Hungry?
Handing a bag of cheetos through the screen as a platform hack
POST COPY:
So close you can almost taste it #CheetosPartner
CHEETOS X WINE - CAMPAIGN PITCHES
DURACELL
COHORT: Dedicated Gamers Who Can’t Miss Out on The Next Big Moment
WHO THEY ARE: The age range for these individuals varies anywhere from children to adults, really anyone who plays a lot of video games and often have a controller in their hands.
THEIR UNDERLYING TENSION: They are so in tune with their video game that they cannot step away for even a second to get new batteries, despite knowing how often they need them. Next thing they know, controller dies mid game. They are sprinting through the house trying to remember where they or their parents left the batteries. They stand in sadness as they miss out on precious moments of their game.
Why Duracell: Not only is Duracell the #1 Trusted Battery Brand, it has far better longevity than most of the competitors. This makes it a viable option for gamers who want their controllers to last as long as possible.
Possible CC’s: Gamers who use duracell vs. other brands, easy switching of batteries when they are organized, push their rechargeable batteries
Duracell Battery Reload Challenge
Concept: Share a video that shows you reloading your favorite device with Duracell batteries and tag @duracell, use the hashtag and original audio to submit your entry for a chance to win (x amount of batteries or batteries for x amount of time) This concept allows for the community to engage with the original post and it’s assets.
Ideas:
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Create original audio utilizing the SFX from the original CC for followers to use in their submission (gives guidelines)
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Use hashtag #myduracellreload
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Best submission wins batteries
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Can create a carousel/supporting posts promoting the challenge “what device will you reload” and show different household items that use batteries
This Post went live on both Instagram and TikTok but not the entire campaign from
above, that was just for an assignment where we had to come up with our own cohort,
a piece of content that targets that cohort, and then a campaign that bridged off of that
post. Here are the links to the live postings:
https://www.instagram.com/p/C4OVbcIOg5Z/
https://www.tiktok.com/@duracell/video/7343666841899765035
FANATICS SPORTSBOOK
March Madness Shoot
I worked as a videographer during this event to capture content for multiple different assets. Some like this piece to promote fan cash on their sportsbook and future content for March Madness and the Masters Tournament.
Click the photo to check out the video
CÎROC
The assignment for CÎROC was to make 2 pieces of content, one in which needed to be a cocktail recipe video. The other ask was that one of them be related to Halloween and spooky season.
CÎROC Assignment 1
With summer quickly approaching us, people need to take a step back and take a look at what’s to come. Where will you go on vacation? Who is going to come with? What cocktails are you going to drink? Honey Melon is a perfect summer flavor and a CÎROC Honey B is a refreshing drink that can make you feel like you’re relaxing in the sun.
POST COPY:
Mentally preparing to be sitting by the ocean siping a CÎROC Honey B. What are your summer vacation plans? 🏝️
CÎROC Assignment 2
Apple is the perfect flavor to utilize around Halloween time. Weather you’re bobbing for apples, baking them in a pie, or covering them in caramel, apples are a fall staple. With Caramel and Apples being such a popular flavor combination, that is the inspiration for this spooky cocktail.
POST COPY:
Get ready for spooky season with this scary good CÎROC Caramel Appletini 🍏👻
-1.5oz CÎROC Apple
-0.75oz Sour Apple Schnapps
-0.5oz Butterscotch Schnapps
-Caramel Rim
-Garnish with Gummy Eyeballs
VISA
The assignment was to make two pieces of content that had to follow the brief we received. The brief basically said it had to target small businesses and or Generation Z
Visa Assignment 2
Small Businesses face a variety of hardships throughout their journey. Visa gives access to many different tools and solutions that have the capability to enable a business to globally expand via digital transactions.
POST COPY:
Are you ready to take your business to the next level but don’t know where to start?
Visa gives you the ability to expand the reach of your business to limitless potentials. We’re talking worldwide!
With many versatile tools at your fingertips, pairing your small business with Visa is the perfect roadmap for success.
For all the tools and resources you need to grow your business to the level you’ve always imagined, head to the Small Business Hub on our website.
https://usa.visa.com/run-your-business/small-business-tools/small-business-hub.html
Visa Assignment 1
Tap to buy gives businesses and consumers ultimate ease while providing maximum security, leaving both parties satisfied. Some businesses are yet to make the switch or open their minds to the effects Visa can have on a small business.
POST COPY:
Don’t underestimate the power of the tap, It's the little things that matter #SmallBusiness #GetPaid
STARRY
Romance Tips
This was a piece of content that Katie Haller created and asked for me to edit. I did not come up with post copy, but if I did, I would choose something like:
POST COPY:
No one can match Lem’s rizz
LIVE ON TIKTOK:
https://www.tiktok.com/@starrylemonlime/video/7346017204783090987
Starry Thirst Trap - Carousel
The ask for this was to create photos that were based off Starry trying to promote the hashtag #starrythirsttrap
POST COPY:
When the thirst trap backfires #starrythirsttrap
Starry Super bowl GIF's
Create reaction GIFs or memes to the spot (or potential real time moment of game) - This was the ask in regards to the super bowl and or the commercial spot they had for the game.
FANATICS
Residency Assignment - Fanatics
This was an assignment given to use early on in the program where we were asked to make a piece of creative content based on a comment from a brand of our choice
Post Copy:
I might know a place you can find one 😉#mlb # dodgers #jerseys